Who doesn’t love experiments? They are the engine for progress, so if you want to go big, you should get out of your daily routine and do something different. See what happens, measure the outcome, then use this feedback to improve your work. I can give you a funny example: last week, I wanted to see how well I could sell some Michael Jackson Halloween costumes, so I put up some blog posts and waited. Within a couple of hours, my blogs were already ranking well, I was getting a lot of traffic (I still am), the click rate was impressive, yet I made no money. Do you want to know why? All Michael Jackson costumes are out of stock already! It took me two days to figure out what was wrong with my posts.

Nonetheless, I’m happy that my cookie is already in so many computers, that I feel like I’m going to see a lot of sales for Halloween costumes this year.