A new announcement by your friend and mine, Google, is that Google Trends is now available for use comparing actual websites.

Many of our Squidoo lensmasters also have websites that are linked to their Squidoo pages and other places. If you have competitors, you can now use Google Trends to compare your traffic with theirs.

This will certainly increase the competitiveness among websites, just as Squidaholic has increased competitiveness among similar Squidoo lenses.

There are quite a number of individuals around who are very experienced at using these tools to increase the traffic to their sites. My suggestion is that you spend some time practicing with these tools yourself and learn to protect yourself and to compete the best you can.