I hope to develop a comprehensive www.earn-money.net  that will explain most of the possible jargons that we use in and around the online sphere of web marketers.

If you would like to correct me or would like to contribute in building this Glossary then please do not hesitate to contact me.

In this post I will cover some of the terms that we most frequently come across and I will keep adding new ones on my www.earn-money.net  page.

Hope this is useful to all and especially the newer webmasters who are on the path of learning the tricks of the trade, that includes me too.

Let’s start with a few things you will see when you login to your Google Adsense account.

Impressions/Page Impressions: This is the number of times a particular website is viewed in the browser.

Clicks/Ad Clicks: The number of time the ads have been clicked by the website visitors.

CTR/ Page CTR (Click Trough Rate): The percentage of visitors that have clicked on an advertisement. Say for example a website receives 100 visitors out of which one of the visior clicks an ad, so the CTR would be 1%.

CPM/Page eCPM (cost per thousand, the letter “M” in the abbreviation is the Roman numeral for one thousand): The cost incurred for displaying an advertisement for a 1000 times. As a ad publisher the higher the figure, the more you earn.

Hits/Visits: This usually refers to the number of times your webpage is viewed or accessed in a web browser.

Backlink: This is a clickable link to your website that is placed on some another website belonging to you or someone else.

Cost Per Click (CPC): This is the amount you pay when someone clicks on your ad.

Conversion Rate (CR): This is the percentage of visitors who actually end up buying a product or service by clicking
an ad on your webpage. This is calculated by dividing the number of click by the number of actual conversion (number of people who actually ended up buying something).

* CR= Number of clicks/Actual conversions

Unique Visitor: The number of UNIQUE people who have viewed your website. Say for example you have visited the
same website 4 to 5 times a day, even then the system will log is as 1 unique visit.

Search Engine Optimization (SEO): (in brief) Techniques undertaken for displaying the website as the top result when someone searches for a particular keyword in the SE (Search Engine.eg.Google,Live).

Return on Investments (ROI): This is the income you generate over and about your expense.

Reciprocal Link/Link Exchange: The practice of placing each others link on ones website. Example: If Site A and Site B place a clickable link to each others sites, it is called the practice of exchanging reciprocal links. This exchange takes place between two websites.

Three way link exchange: The practice of placing each others link on ones websites, without cross linking them. Say for example a clickable link for Site A is place on Site B and a clickable link to Site B is placed on Site C, this practice is called a “Three way link exchange”. This kind of link exchange takes place between three websites.

Pay Per Click (PPC) Advertising: A marketing system where an advertiser agrees to pay a certain amount of money , each time his ad is clicked.

PageRank (PR): The ranking assigned out of 10 based on certain parameters by Google. Usually this figure is
derived by calculating the quality (PR) and the number of backlink a website has.
Leave me a comment is you would like me to add something specific to your requirement.

Hope this helped.

Affiliate marketing – Is the promotion of products and/or services of merchants on thousands of other Websites which are parts of the affiliate program. Ads on this type of marketing are targeted and relevant to the Website’s content which they will be placed.

Affiliate sales channel – Is the contact between the merchant and the affiliate made by affiliate programs.

Affiliate program – This is the actual system, like AdSense, which will link merchants ads to website owners (affiliates) and compile the results of click throughs, purchases made, etc, for the affiliates to get paid.

Affiliate site – Is a Website which is part of an affiliate program and displays merchants ads.

Auto-merchandiser link – This is the link that is displayed on the affiliate site. The affiliate can choose its size, where to put it and what type. It content the actual dinamic link and the information of the affiliate which is linking to in order to make a count on refering the merchant product, service or Web site.
 

Click through – Is when a user click on an affiliate link and get redirected to the merchant’s Web site.

Commission – Is an amount of money, usually in % of the money received by the affiliate program provider which is paid by merchants to display ads on affiliates Web pages or % of the actual service or product, paid to the affiliate that displayes ads on its Web site.

Cookies – A cookie is a very small file that stores some of the Internet user’s informations. These informations are nothing more than the users operating system, browsers, etc. Also stores form’s fields informations in order to facilitate re-entry of these information by the user in That Web site’s form. It does not store user’s activities or contain virus.

Cost per click (CPC) – This is the amount of money paid to an affiliate on every click originated from that affiliate’s Web site.

Cost per lead (CPL) – This is the amount of money paid to an affiliate on every lead originated from a link on the affiliate’s Web site. Like, every time a user would click on an affiliate link and fill a form on the merchant’s Web site.

Cost per sale (CPS) – The cost per sale is the commission earned by the affiliate on every sale completed by a user that came from that affiliate Web site on to the merchant’s Web site.

E-commerce – Like in real life business and it’s system, but made electronically over the Internet.

E-commerce site – This is the business system in which merchants Web sites act like a real life store.

Generated tag – This is the HTML script, given to the affiliate by the affiliate program provider,  that is put in the affiliate’s Web pages in order to display merchat’s ads and count clicks to the affiliate’s account.

Impressions – These are every ads that appears in the user’s browser when that user is visiting an affiliate’s Web site.

Merchant – Like in real life, a merchant has a Web site “store front” where he is selling services and product over the Internet.

Page link – Is a link placed by the affiliate on his Web site that leads to a merchant’s Web site.

Page views – Page views are the number of pages displayed on a user’s browser. Can be useful to estimate the trafic of a Web site for a periode of time and adjust some settings on that Web site to maximize trafic rate, sells or click through.

Site ID – A site ID is like an account number which is given by the affiliate program provider to identify your Web site. That ID is included in the affiliate script which displays the merchant’s ads and helps compile clicks made by users from the affiliate’s site to the merchant’s site.

Tag generator – The Tag generator is a tool that helps affiliates to create HTML tags that will link to merchant’s product and service pages or Web site. Link to merchant and affiliate’s informations “Site ID” are generated in it.

Transaction – Like in real life a transaction is an exchange between a merchant and a customer.

Unique Visitors – Is a user that visites a Website. That visitor re-visiting a Website a few times will still be counted as one unique visite from that user but, a few normal visites can be counted.

URL – Uniform Resource Locator. The Web address of a specific Website or Web page.

WYSIWYG editors – What-You-See-Is-What-You-Get Web editing programs Like Microsoft Frontpage or Adobe Dreamweaver which is design to facilitate new webmaster’s ability to create Web pages. They are mostly click and drop and easy menus that allow webmaster to build Web pages without having him to know how to code in HTML. The down side is that they are limited and can generate errors on complex script or layout of Web pages.